UAE 2026: The New Rules of Relevance

A strategic briefing for leaders navigating the UAE's most important market shift in a decade.

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The UAE is entering a new phase of growth.

A more settled population. A more discerning consumer. A clearer divide between Dubai and Abu Dhabi. What worked in 2023 won't be enough in 2026.

This report outlines what's changing — and what leaders need to consider now to stay relevant in the years ahead.

Who it's for

The shifts reshaping the UAE market in 2026
What they mean for competitiveness, trust and growth
Ten strategic opportunities — and five risks to avoid
A boardroom checklist for Q1 2026 decision-making

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